Corporate speak and the English language
Corporate speak and the English language It is the 75th Anniversary of Orwell's seminal essay - Politics and English language . Seventy-five years later, the lament on the state of the English language persists. Calendars changed, medium socialized, the venerable pen discarded, keystrokes introduced but the dilapidated state of the language remains. In the corporate world, the English language is in a bad way! Dying metaphors, verbal false limbs, pretentious diction, meaningless jargons infest all kinds of writing boards. My inspiration to make this argument came from the below verbal obfuscation. "We need to mirror with our employees with personalization. In the current VUCA scenario, generalization may not resonate with our teams. Trust, Respect and Personalization are the key. You never know how these curated conversations may positively "touch" our employees' mindsets and emotions." The author is perhaps suggesting that we need to ...